How it works

Keel watches, briefs,
and acts. Every day.

Three moves that turn a company you hold in your head into one you actually lead. Here is how each one works.

Daily cycleLIVE 07:58:41
01 · See
Every team, live.
02 · Know
13 signals ranked to 6.
03 · Act
Drafted, escalated, filed.
Scroll
01 / See

Every team, live.

Your departments, OKRs, metrics, and blockers live in one place, always current. Marketing, Finance, HR, Operations, Business Dev, Product. No status meeting required to know where anything stands.

Command CenterLIVE 01:16:02
Needs you now · 13
Paid Reels push is driving low-intent signups; activation fell to 18%.
Marketing · Riya M.
Runway under 8 months; take-rate decision needed by September.
Finance · escalated to you
This week
2/6
On track
4
Off track
6
Blockers
AI · weekly pulse
Growth is off-track on paid CAC while Product shipped activation fixes. Two blockers escalated to you. Focus: unblock the data pipeline.
AI · morning briefLIVE
00signals ranked to decisions
CAC dipRunwaySLA missChurn tickNPS dropHiring gapContractLatencyBacklogAd spendSupportUptimeRoadmap
Ranked, with the why
01
Paid CAC is off-track; the Reels push needs a call.
Marketing · Riya M.
02
Runway under 8 months; the take-rate decision is due.
Finance · escalated to you
03
Warehouse SLA missed twice; a vendor switch needs sign-off.
Operations · blocker
04
Activation fix is ready to roll out company-wide.
Product · approve rollout
05
Design-partner contract is in final legal review.
Business Dev · needs signature
06
Two offers out for the growth pod; approve headcount.
HR · needs founder
02 / Know

An AI brief, before you ask.

Every morning Keel reads the entire company and ranks the handful of things that actually need you. Thirteen signals become the six decisions only you can make, each with the why. You start the day knowing, not checking.

03 / Act

It does the work you would have done by hand.

Keel does not just tell you. It drafts the task, escalates the blocker, and files the weekly report, then waits for your approval. Nothing happens without you, but almost nothing waits on you either.

Agent · todayLIVE
Pending approvalApproved
Draft the follow-up task for Riya on paid CAC.
Marketing · escalation drafted
Pending approvalApproved
Escalate the runway decision, flagged watch.
Finance · escalated to founder
Pending approvalApproved
File this week's report to the founder digest.
Reporting · weekly rollup
Filed today
Drafted the follow-up task for Riya on paid CAC.
Escalated the runway decision to you, flagged watch.
Filed this week's report to the founder digest.
04 / For every seat

Every seat gets an agent.

The founder is not the only one who gets an agent. Heads and members each get their own, scoped to exactly what they own. Your head of Marketing can act on Marketing. Nobody can act outside their lane. The whole team moves, and you stay in control.

01

Founder

Full-company scope
02

Head

Department scope
03

Member

Individual scope
05 / One workspace, the whole company

The operating system for how the company actually runs.

OKRs and key results, live metrics with history, blockers that escalate to the right person, weekly reports that write themselves and roll up to you.

Objectives

OKRs & key results

Company and department OKRs, with key results tracked against target, always current.

Live · every department
Metrics

Live metrics

Every metric with its history, not just today's snapshot, so a dip or a trend is obvious at a glance.

Live · with history
Blockers

Blockers that escalate

A blocker does not sit in a channel. It escalates automatically to the person who can actually clear it.

Escalates · to the right person
Reports

Weekly reports

Written from the week's actual activity and rolled up to the founder, with nobody spending an afternoon on a deck.

Rolls up · to you
06 / Live in minutes

You are set up before your coffee is cold.

Describe your company in a sentence and Keel drafts your entire workspace, the departments, the metrics, the first objectives, ready to edit.

New workspaceDRAFTING
>We are a 6-person DTC skincare brand. Set up Keel.
MarketingFinanceHROperationsBusiness DevProduct
Workspace drafted · ready to edit

See it running on your own company.

Ready when you are.

Book a demo
Keel

The AI chief of staff for founders. It watches the company, tells you what needs you now, and acts on it.

Keel · Built 2026 · keelhq.xyzStatus: Live© 2026 Keel. All rights reserved.